The site-speed checklist we run on every build.

Speed gets overcomplicated.

Site speed gets overcomplicated. A few things move the needle. Most of the rest is noise. Here is where we spend our time.

Where we actually spend time.

Images come first. Right format, right size, lazy-loaded. Then we trim the scripts. Every plugin and tracker earns its place or gets cut. Good hosting and a CDN do the rest.

Chase the feel, not the score.

We do not chase a perfect score for its own sake. The goal is a site that feels instant to a real person on a real phone. Not a green number that means nothing to your visitors.